White Rose

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About Us

White Rose Food is the largest independent wholesale food distributor in the New York metropolitan area. Through our well developed logistic and transportation infrastructure, White Rose efficiently services an area ranging from lower New England to upper Virginia. With three core product divisions, grocery, dairy, and frozen, White Rose provides our customers a wide assortment that allows the retail outlet to meet the many needs of the complex metro market.  Our long standing history and understanding of the dynamics and complexities of the market, coupled with our flexible go-to-market strategies allow us to provide our customer base the valuable business solutions to be successful.

Our Services

At White Rose, we believe our retail customers are our partners. We are committed to providing them a full line of national brand grocery, frozen and dairy products at the lowest available price. White Rose works closely with each of our retailers to ensure our partnership offers them the best opportunity to thrive in the highly competitive consumer grocery marketplace through our Merchandising, Retail Technology, Support, Customer Service, Marketing and Retail Services.


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Community News

White Rose's long standing Good Neighbor Program represents our commitment to partner with the different communities it serves. The GN program has  a well developed portfolio of events structured to address the wide diversities and needs of the communities we serve.