In addition to carrying almost all national brand items sold in the New York market, White Rose provides its retailers with the opportunity to offer consumers a full line of quality private label products with a high degree of market recognition. Established more than a century ago, White Rose label products are known throughout the area for unsurpassed quality at affordable prices. Ironically, widespread recognition for quality does have its drawbacks. The White Rose marketing staff find themselves constantly burdened with the task of finding ways to create awareness in the marketplace that White Rose is much more than a line of the finest quality products available on the shelf today! White Rose Private Label Catalog (Login required)

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